How Pepsi survived in a Coca-Cola dominated market

How Pepsi survived in a Coca-Cola dominated market

Before the Second World War, Coca-Cola dominated America soft drink industry. There was really no second place firm worth mentioning. “Pepsi raised hardly a flicker of recognition in coke’s consciousness.” Pepsi-Cola was a newer drink that cost less to manufacture and whose taste thought to be less satisfying than coke. Its major selling point was that it offered more drink for the same price. Pepsi exploited this difference by advertising.…

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